OVERVIEW

Before I started working on this project, I analyzed a lot of information about different ways to sign in and their pros and cons. It was surprising to find that 20% of users forget passwords after 2 weeks and 30% of online purchases are abandoned due to forgotten passwords (according to a study by a security vendor Nok Nok labs).

CHALLENGE

• Improve the sign in experience on Web by reducing friction associated with passwords.

• Make it easy to manage all sign-in activities.

ROLE

UX/UI Designer. My work on this project included competitive research, wireframes and mockups, prototypes, illustrations, animations.

RESULTS

RST-1.png

SOLUTIONS

• Use web authentication for signing into eBay to free user from remembering passwords.

• Use illustrations and animation to make the experience more visual and exiting.

• Redesign Sign in and Security page to reduce cognitive load and make it easy to manage all sign-in options.